30 May 2015 ZF.ro
The diary market, assessed as around RON 4 billion, is increasingly “hunted” by both multinationals which strive to grew business in an industry with a rather shy evolution, as well as Romanian entrepreneurs who rely on the increasing consumption of Romanian traditional products.
Last year, Albalact, a company with majority Romanian capital, became the leader of the diary market overtaking Danone, whose portfolio is almost exclusively formed of yogurts.
Albalact has more than 150 products in its portfolio, sold under its five umbrella brands: Zuzu, Fulga, De Albalact, Rarăul and Poiana Florilor.
The turnover of the company, which is present on the market with products such as packed milk, yogurt, butter, sour cream or cheese, amounted last year to RON 475 million, going up by 12% vs. the previous year. Danone Romania’s business, however, went down to RON 456 million, with reported losses of RON 16 million.
The two milk processors are followed by the Dutch group FrieslandCampina which locally holds three companies – FrieslandCampina România, Napolact and Industrializarea Laptelui Mureş, and reported a consolidated turnover of around RON 400 million. The Greek Olympus seems to be catching up fast and, further to the investment in excess of EUR 75 million in the factory of Brasov, and supported by exports, it reached fourth position among the big players on the diary market.