22 June 2015 Eva.ro
Zuzu, the leader* of the milk market, is developing its portfolio in “active health” category and launches the new Bifidus yogurts with living active cultures which help maintaining a balanced digestive system.
Zuzu Bifidus yogurt contains a combination of Bifidobacterium BB-12® and Lactobacillus acidophilusLA-5® living cultures. Consumed regularly, BB-12® and LA-5® protect the intestinal flora and secures digestive balance. They are the living and friendly bacteria we need every day. Zuzu Bifidus yogurts do not have only living cultures, but also a recipe free of powder milk.
Zuzu Bifidus range includes: white yogurt with 3% fat and skimmed, drinking white yogurt with 2% fat, drinking yogurt with refreshing combinations of fruits (strawberry and black currant, mango and pear, apricot and peach). Zuzu Bifidus comes also in the snack variant, with three types of cereals, including a new and unique product on the market – skimmed yogurt with cereals and goji. The varieties of Zuzu Bifidus drinking yogurt come in practical plastic packages which are easy to handle, open and resealed.
Two lovable characters who personify the two living cultures carefully blended in this yogurt, speak to consumers about the new Zuzu Bifidus yogurts. BeBe (Bifidobacterium BB-12®) and ELA (Lactobacillus acidophilusLA-5®) form the Bifidus family, are the embodiment of friendly bacteria in Zuzu Bifidus yogurt, and help us “cultivate” the intestinal flora day after day. You can get acquainted with BeBe and ELA on the website – www.zuzubifidus.ro – and Facebook – www.facebook.com/zuzubifidus.
The yogurt segment has been a strategic target for Albalact since 2012, when the company made material changes to its Zuzu yogurt portfolio. Ever since, year after year, Albalact has invested in Zuzu yogurt in respect of both products, and packaging. Last year, with investments of a couple of million Euro, the company modernized its yogurt packing line, and introduced a new packaging into the portfolio – the low-size squared plastic cup. The packaging is now available in 125 g and 140 g Zuzu yogurt range. The expansion within the yogurt category propelled Albalact among the top three yogurt producers in the country.
Zuzu is the best sold milk across Romania*. Albalact has been maintaining its market leadership position with Zuzu since 2008. Albalact is also leading the market also in the table butter segment and sour cream segment, with its namesake brand De Albalact. With Rarăul brand and its cottage cheese portfolio, the company climbed as high as the second place in this category.