16 November 2020 Piata Magazine
Zuzu enters the kefir segment with a four-flavour range
The Lactalis România Group has recently launched, under the brand Zuzu, four new products in the kefir segment. The I Love Kefir range features a plain variety, and three fruity varieties: lemon and lime, strawberry and mint, and sour-cherry and hibiscus. I Love Kefir by Zuzu enjoys its dedicated Facebook page, as well as a […]
Read more17 September 2020 Progresiv Magazine
Growing business for Albalact in 2019
The producer Albalact observed an increase above 8% in 2019, according to the data published by the Ministry of Public Finance. Their revenues reached close to lei 673 million, and the net profit amounted to lei 20.5 million. “Albalact’s evolution in 2019 was in line with our forecasts and expectations, the company observing a very […]
Read more30 May 2019 BIZ Magazine
A story with vloggers from the mountaintop
23 villagers living in isolation in the village of Tecșești, Alba County, have become vlog stars. Tecșești Vlogs, a project supported by Albalact, and enthusiastically embraced by the local community, aims to rebuild and preserve an ancient world of a particular beauty. Since 2018, the company Albalact has joined the efforts employed to restore the […]
Read more27 May 2019 Progresiv Magazine
What says the General Manager of Lactalis Romania about the consolidation of acquired businesses
The business acquisitions of the last 11 years have taken the local business of the giant French group Lactalis up to EUR 250 million. What’s next? Find out from the first interview with Giampaolo MANZONETTO – the executive who runs the companies controlled by Lactalis in Romania – after completing the acquisitions. You are among […]
Read more4 February 2018 Ziarul Financiar
The relaunch of Fulga increased the dairy brand’s sales by 36%
The Fulga brand, with a history of 14 years, represents more than 10% of Albalact’s annual sales, the dairy market leader Albalact, the largest player on the dairy market, according to its turnover reported in 2016, relaunched in the second half of last year the Fulga brand, targeting children, which has brought the sales of […]
Read more18 April 2017 manager.ro
Albalact ends partnership with Bucharest Stock Exchange. Shares of the dairy producer have been withdrawn from the BVB
Shares of dairy producer Albalact have been withdrawn from the Bucharest Stock Exchange (BVB), marking the delisting of the company from the local stock exchange. Albalact shares had been suspended from trading since November 23, 2016. Last year, the company was acquired by French group Lactalis in a high-profile deal on the Romanian M&A market. […]
Read more4 April 2017 revistabiz.ro
Albalact consolidates its top management team
The Board of Directors of Lactalis Group appointed Giampaolo MANZONETTO as General Manager of Albalact Romania, effective April. Giampaolo Manzonetto, who also serves as General Manager of Lactalis Romania and Parmalat Romania, shall thus run the entire business of Lactalis Group in Romania. Giampaolo started his management career in the Parmalat team deployed in Russia […]
Read more10 August 2016 revista-piata.ro
ZUZU launches STORS yoghurt and creates a new category in the market
Zuzu STORS – launched by Albalact in August this year – is the yogurt obtained through a manufacturing process introduced for the first time in Romania, where yogurt is “squeezed” to keep everything that it has best, purest and most nutritious. The new Zuzu Stors yogurts are manufactured from the best fresh milk from selected […]
Read more6 July 2016 romaniajournal.ro
Competition Council OKs Albalact takeover by Lactalis group
The Competition Council has authorized the economic concentration achieved by the taking over of SC Albalact SA, SC Rarăul SA and SC Albalact Logistic SRL by B.S.A. International, the Competition Council informs in a statement on Wednesday. B.S.A. International is owned by B.S.A., French company that is the parent company of the Lactalis group. Lactalis […]
Read more28 January 2016 romania-insider.com
Deal of the year in Romania’s food industry: French group Lactalis will buy dairy producer Albalact
French dairy group Lactalis will buy Albalact, the biggest dairy producer in Romania, in a transaction that may value the company at around EUR 65 million. Albalact’s shares jumped by 15% on the Bucharest Stock Exchange, on Thursday morning, after the deal was announced. Lactalis has been operating in Romanian since 2008 when it bought […]
Read more22 June 2015 Eva.ro
Zuzu launches Bifidus yogurts with living lactic cultures
Zuzu, the leader* of the milk market, is developing its portfolio in “active health” category and launches the new Bifidus yogurts with living active cultures which help maintaining a balanced digestive system. Zuzu Bifidus yogurt contains a combination of Bifidobacterium BB-12® and Lactobacillus acidophilusLA-5® living cultures. Consumed regularly, BB-12® and LA-5® protect the intestinal flora […]
Read more4 June 2015 Capital.ro
Albalact, at Bucharest Stock Exchange
The largest Romanian diary company moved to the regulated market of Bucharest Stock Exchange. During the inflation of the speculative bubble of 2007, it captured the imagination of the investors, being one of the most visible companies on Rasdaq market. Albalact SA (ALBZ) has become the largest diary company on the diary market in the […]
Read more30 May 2015 ZF.ro
Top of largest companies in dairy industry. A new market leader.
The diary market, assessed as around RON 4 billion, is increasingly “hunted” by both multinationals which strive to grew business in an industry with a rather shy evolution, as well as Romanian entrepreneurs who rely on the increasing consumption of Romanian traditional products. Last year, Albalact, a company with majority Romanian capital, became the leader […]
Read more23 February 2015 BusinessMagazin.ro
Raul Ciurtin, Albalact: “I was bold enough to invest and innovate ahead of, and more than others”
“What advice I would give myself if I were 20 again, but mastering today’s knowledge and experience?” The most admired entrepreneurs and executives in Romania answer this question for the first time and speak about the things they could have done differently. Raul Ciurtin, President of Albalact:: “Back in 1999 I was a fresh graduate […]
Read more6 February 2015 ZF.ro
The plastic bottle drove Albalact’s share of the milk market 20% higher
Albalact, the second largest player on the diary market, entered the period between May – November 2014 with a 20% increase in market share in milk category, from around 22% up to 27.6%, mainly thanks to the launch of the milk plastic bottle with handle with handle for Zuzu. “With the milk plastic bottle with […]
Read more29 January 2015 Wall-Street.ro
Having lunch with the manager for whom being number one is a bet already won two times
Stephane Batoux (50) joined Albalact last June, after a 2-year General Manager office with Coca-Cola HBC Romania. Before that, Stephane Batoux used to run the business of Danone Romania as General Manager for three years. All of this time, he kept a low profile. This was one more reason to have this interview, barely crowded […]
Read more18 June 2014 incomemagazine.ro
Stephane Batoux, the new General Manager of Albalact
Albalact makes a strategic management change in a time when the company is ranked second in the top of Romanian diary producers, and keeps consolidating its market leadership position with important investments and large projects. Stephane Batoux, former General Manager of Coca-Cola Romania, and a top French executive on FMCG market, was co-opted in the […]
Read more4 June 2014 www.revista-piata.ro
Zuzu Brand Innovation: Dairy Products in Plastic Handle Packages
Albalact has recently launched, for Zuzu, a range of dairy products packed in plastic cans with handle, this packaging being the first of its kind in Romania. This innovation aims to develop the category of dairy products by increasing the consumption of packed and taxed products, as well as consolidated the market position of Zuzu […]
Read more22 April 2014 www.revista-piata.ro
Dairy producers stake on product innovation
Overall the category, innovation appears most visible in yogurt and cheese segments. Zuzu brand leads in the pasteurized milk segment, with a market value share of 29.5% as well as the total milk market – UHT and pasteurized milk – with a market value share of 21.1% in September 2013. Expansion in the yogurt category […]
Read more22 April 2014 www.revista-piata.ro
Importance of loyalty in the marketing strategy
In the end of last months, speakers with proven experience in “loyalty science”, together with more than 100 participants in the second edition of “FMCG & Retail Marketing Conference”, put the key attributes of the customer retention strategy in the spotlight, and debated on the industry’s key challenges and experiences. The first conclusion that emerged from […]
Read more25 February 2014 www.wall-street.ro
Raul Ciurtin keeps Albalact boiling: how does the boldest bet on the diary market look like
In a crowded landscape, where the large international players fight over the only 32 ml of mi consumed by Romanians every day, the diary producer Albalact pencils a bold, but still achievable plan in Alba Iulia: in three years, the company controlled by the businessman Raul Ciurtin wants to lead in the most important market […]
Read more4 November 2013 www.businessmagazin.ro
Raul Ciurtin, Chairman of the Board and General Manager of Albalact ranked 12th in the top of most admired CEOs in Romania
Raul Ciurtin is the entrepreneur who turned Albalact from a bankrupt factory into a company which fights multinationals in the diary industry. Over the past five years, the company of Raul Ciurtin, which is listed in the second category of the Bucharest Stock Exchange, increased its turnover by more than two times, and advanced two […]
Read more21 June 2013 www.revista-piata.ro
Irina Mandoiu, trade manager at Albalact
How would you describe the first part of this year, and which are the main challenges? For Albalact, the beginning o this year was a very good one. Our turnover increased by 18% in the first quarter, and we managed to preserve profitability. It is a very good result, considering that we are faced with […]
Read more12 April 2011
Zuzu Yogurt - Livelier!
Zuzu – Albalact’s brand – launched yogurts in glasses, very tasty, nourishing, providing us with vitality and energy for the entire day. Zuzu’s yogurt in glasses very good for breakfast, to take with you at work, in the park, in your picnic basket and anywhere else you want to have a healthy snack. Zuzu yogurt […]
Read more10 March 2011 Ziarul Financiar
White Top: which are the largest 20 milk processing factories
Read more28 February 2011 Ziarul Financiar
Who are the investors who bought “the Zuzu Cows” from Albalact and will develop another farm with over 2000 livestock
Read more11 February 2011 www.smark.ro
What is the marketing strategy of a market leader
When talking about the dairy market leader, sceptics and traditionalists are asked to take notes. Homework? How to become a leader on one of the most competitive market, milk market? www.smark.ro
Read more10 February 2011 Wall-Street.ro
Message from a top executive: Get prepared for a tougher year! Consumption doesn’t recover
“Although 2010 was a tough year, 2011 will be even tougher”, in the opinion of Raul Ciurtin, Chief Executive Officer of Albalact. www.wall-street.ro
Read more17 November 2010 www.businessmagazin.ro
Moderate promotion
When money in buyers’ wallets get scarcer every day, even expenses of consumer goods is affected. www.businessmagazin.ro
Read more29 September 2010 www.revista-piata.ro
Zuzu’s rebranding eggs have hatched and can now be counted
Interview with Cristina Miclea – Albalact and Beatrice Danis – Brand Tailors www.revista-piata.ro
Read more20 September 2010 www.businessmagazin.ro
On a decreasing market, Albalact bets on growth
After years of investing tens of millions of Euros in production capacity, the budget… www.businessmagazin.ro
Read more10 September 2010 Wall-Street.ro
How does Zuzu grow with a EUR 500,000 investment
4 years after launching the brand on the dairy market, Zuzu, one of the most important brands in Albalact’s portfolio, has starting with… www.wall-street.ro
Read more9 September 2010 www.businessmagazin.ro
Zuzu, which accounts for 40% of Albalact sales, is on Facebook
Zuzu, the milk brand most sold, holding a market share of 20% in the category of pasteurised milk… www.businessmagazin.ro
Read more1 September 2010 Ioana Visul Copiilor
Albalact launches Raraul the milk flower from Bucovina
Read more1 September 2010 Magazin Progresiv
Zuzu needed a better bonding with the fundamental attributes of dairy products
Read more25 August 2010 www.businessmagazin.ro
Zuzu’s new clothes. Why now?
The milk market leader, Zuzu, went through an extensive rebranding process. The target is clear… www.businessmagazin.ro
Read more11 August 2010 Wall-Street.ro
Albalact’s marketing manager: The crisis is no reason to stop investing in brands
Although the local business environment goes through a difficult period, with a high pressure on all budgets, companies should avoid… www.wall-street.ro
Read more20 May 2010 www.businessmagazin.ro
Romania’s best young managers
BUSINESS Magazin awarded in 2010 the fifth series of young managers and entrepreneurs within… www.businessmagazin.ro
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